We are Proudly Indian Eye Contact Lenses Brand

We planned to launch our own brand soon after, but like most real businesses, things didn’t go smoothly. Delays, obstacles, and learning curves slowed us down—but they didn’t stop us.

Finally, in June 2023, Soft Lenses was born. We launched with just 6 shades, focused only on yearly disposable lenses. Quality first, variety later.

Today, we offer 100+ shades, many of which no other brand in India currently provides. We’ve expanded into monthly and 3-month disposables, and around 70% of our shades are available with power options—because looks shouldn’t come at the cost of vision.

We didn’t start big.
We built step by step.
And we’re just getting started.