Privacy policy

Last Updated: November 15, 2024

Soft Lenses ("we," "us," "our") is committed to protecting your privacy. This Privacy Policy outlines how we collect, use, and safeguard your personal information when you visit our website (softlenses.in) and use our services.

1. Information We Collect

We may collect the following types of personal information:

  • Contact Information: Name, email, phone number, billing and shipping address.
  • Order Information: Details related to your purchases, including payment confirmation.
  • Account Information: Username, password, and account preferences.
  • Usage Data: IP address, browser type, and interaction with our website.
  • Customer Support Information: Details you provide when you contact us for assistance.

2. How We Use Your Information

We use your information for the following purposes:

  • Order Fulfillment: Processing payments, shipping products, and handling returns/exchanges.
  • Customer Support: Responding to inquiries and providing service updates.
  • Marketing & Advertising: Sending promotional emails, special offers, and product recommendations.
  • Security & Fraud Prevention: Detecting and preventing fraudulent or illegal activities.
  • Site Optimization: Enhancing user experience and improving our website functionality.

3. How We Share Your Information

We do not sell or rent your personal information. However, we may share it with:

  • Service Providers: Payment processors, shipping partners, and IT support providers.
  • Legal Authorities: If required by law or to protect our rights and users.
  • Business Transfers: In case of a merger, sale, or business restructuring.

4. Cookies & Tracking Technologies

We use cookies and similar technologies to improve your browsing experience. You can adjust your browser settings to manage or disable cookies, though this may impact website functionality.

5. Data Security & Retention

We implement security measures to protect your personal information. Data is retained only for as long as necessary to fulfill legal, business, or contractual obligations.

6. Your Rights & Choices

Depending on your location, you may have the right to:

  • Access, update, or delete your personal information.
  • Opt out of marketing communications.
  • Restrict or object to data processing.

To exercise these rights, contact us at softlensesofficial@gmail.com.

7. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices and encourage you to review their policies.

8. Children's Privacy

Our services are not intended for individuals under 18. We do not knowingly collect personal data from children.

9. Changes to This Policy

We may update this Privacy Policy periodically. Any changes will be posted on this page with the updated date.

10. Contact Us

For questions about this Privacy Policy, contact us at:

Address: Plot No.6, Behind Punshi Hospital, Bank Colony Road, Jaripatka, Nagpur, MH, 440014, India.